Career Coaching for Software Engineers

Routine
Beats
Luck.

Start training for the career you actually want.

Book a Free Intro Call

About

Dan Johnson

20 years in tech.
One lesson that matters.

I've been a Netflix engineer, a startup founder, a manager, and an IC. Through all of it, the best engineers I've worked with didn't just have talent. They had a routine.

My focus on routines started before tech. I attended the country's top ski academy in high school, trained alongside Olympic athletes, and later coached racing myself. Sports taught me what consistent training does for performance. The same applies to careers.

I'm Dan Johnson. I work with engineers who are ready to stop reacting and start building real career momentum.

20+
Years in tech across startups and big tech
Netflix
Most recent role, Consumer and Ads Platform
80+
Engineers coached

The Program

The Foundation

Most engineers are good at their job but unprepared for what comes next. The Foundation changes that. A focused month that turns career intentions into a real routine so you have momentum and are ready for what's next.

Four 60-minute sessions plus Slack for support and accountability throughout, structured around the one career goal that matters most to you right now.

  • Career planning and routine design
  • Networking and online presence
  • Growing in your current role
  • IC <> EM transitions
  • Job search and interview prep
$3,500
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The Distance

Ongoing support for engineers who have a routine but want accountability and a thought partner. One 30-minute session per month plus Slack access. Stop and start anytime.

  • Adjusting your plan as life and work change
  • Move on the slow burn goals that never quite make it to your todo list
  • A consistent outside perspective to help shape your career
$350/month
Start with a Free Intro →

Most people wait until they need a new job to think about their career.
By then, they're scrambling.

This program builds the habits that keep you ready, confident, and moving forward.

What Others Say

Dan is a great coach! I worked with him to come up with a plan to go from mid-level to a senior level software engineer. He was able to share a wide variety of experiences being both a manager and software engineer, working in big tech and startups. We came up with a plan checking in weekly and I'm now on track to becoming a senior software engineer at my current company.

Software Engineer — GitHub

Dan's unique strength framework helped me realize I was not emphasizing what was unique about me as a candidate. I believe developing this skill helped me land my most recent role where I got strong positive feedback on being not just a great technical fit, but also a great culture fit.

Senior iOS Engineer

Dan has been an exceptional mentor throughout my frontend interview preparation. He brings a thoughtful and original approach to each session, tailoring questions that go beyond standard practice problems. When I struggled with certain topics or didn't perform well in mock interviews, Daniel offered clear, constructive feedback without ever being discouraging. His guidance is both insightful and empathetic, making it easier to identify areas for growth and improve with confidence. I highly recommend him to anyone seeking serious, effective mentorship in technical interviewing.

Software Engineer — Apple