Routine Beats Luck

Run the Ladder is routine based career training for technology professionals. A structured approach to getting unstuck, making real progress, and building lasting confidence in your ability to make a change.

Most people wait until they need a new job to think about their career. By then, they're scrambling. This program builds the habits that keep you ready, confident, and moving forward.

I'm Dan, a Netflix engineer with 20 years across startups, consulting, and big tech, as both a manager and an IC. I've coached engineers, taught classes, trained athletes, and seen firsthand what consistent routines do for performance and career transitions.

Dan Johnson

Do you have 10 minutes a day to make a change? Let's build the routine to make it happen.

Career Routine Review

You've heard of a resume review, this is the same idea, applied to your career routine instead of a single job search.

I'll review your goals, current habits, and constraints, then send back clear, practical feedback on what to keep, what to change, and where to focus so your effort actually compounds over time.

This is async and lightweight, but designed to be useful well into the future.

Includes:

Details

  1. Cost: $99

Request Review

Career Routine Reset

You have a goal, maybe even a plan, but the months tick by and progress stalls. You know you should be more intentional about your career, but between work and life, it never quite happens.

I'll help you design a personalized, sustainable career routine aligned to your goal (job search, promotion, senior presence, visibility, leadership, etc.).

This isn't a course or a long-term program. It's focused career reflection, based on a framework I've developed, followed by a working session to turn intent into action.

Includes:

Outcome:

You leave with a clear, repeatable routine you can run in 10 minutes a day, and the confidence that you know exactly what to work on next.

Details

  1. Cost: $499

Book Session

1:1 Coaching Intensive

Four hours of 1:1 coaching delivered over one month, focused entirely on the career area that matters most to you.

I work with a very small number of clients at a time in this format.

Topics Could Include

Details

  1. Cost: $1199

Schedule an Intro Call

Note: This intensive is focused on career development and growth, not active job search or interview preparation.

"Daniel is a great coach! I worked with him to come up with a plan to go from mid-level to a senior level software engineer. He was able to share a wide variety of experiences being both a manager and software engineer, working in big tech and startups. We came up with a plan checking in weekly and I'm now on track to becoming a senior software engineer at my current company."

"Daniel's unique strength framework helped me realize I was not emphasizing what was unique about me as a candidate. I felt better equipped in interviews with hiring managers and recruiters after using his tips to find out what strengths I want to highlight. I believe developing this skill helped me land my most recent role where I got strong positive feedback on being not a great technical fit, but also great culture fit."

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